Page Optimization Program Or Vendor

[Jay Guliano]

We are looking to either purchase a program or hire a vendor to optimize
some pages on our site to perform better on Google and yahoo searches. Does
anyone have experience with a program to automate this or a vendor that
specializes in it?

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com

[Chris @basiclink.com]

you may want to check out www.mysearchguru.com. She is an excellent SEO
based in San Diego.

-chris
www.basiclink.com

"Jay Guliano" <jay@ontimemall.com> wrote in message
news:dqm6ap$6c4$1@eval.shopsite.com...

We are looking to either purchase a program or hire a vendor to optimize
some pages on our site to perform better on Google and yahoo searches.
Does anyone have experience with a program to automate this or a vendor
that specializes in it?

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com

[Jeff]

Lot of vendors do Search Engine Optimization. A few of them
aren't crooks.

Best to learn the basics and do common sense things
yourself. Start by using meaningful search phrases as page names:
(www.ontimemall.com/purple_widgets.htm). Remember, search
engines can't read pictures, only text. Use lots of text. Pay attention
to your <description> and <title> tags. Avoid duplicated tags which
I understand are now penalized by Google and others.

Keyword lists are pretty worthless these days. We try to include key
phrases about three times on each relevant page. Avoid slick tricks
(you may be penalized) . Beware of charlatans who use gimmicks that
boost you quickly in the rankings and then get your site banned
3 months later... after you've paid them.

Incoming links can be useful. Link farming will get you banned.

In the end, nowadays, you're going to have to go the Pay Per Click
route for much of your traffic. I sure miss 1999!

Jeff at
Ackley Uniforms



"Jay Guliano" <jay@ontimemall.com> wrote in message
news:dqm6ap$6c4$1@eval.shopsite.com...

We are looking to either purchase a program or hire a vendor to optimize
some pages on our site to perform better on Google and yahoo searches.
Does anyone have experience with a program to automate this or a vendor
that specializes in it?

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com

"Jay Guliano" <jay@ontimemall.com> wrote in message
news:dqm6ap$6c4$1@eval.shopsite.com...

We are looking to either purchase a program or hire a vendor to optimize
some pages on our site to perform better on Google and yahoo searches.
Does anyone have experience with a program to automate this or a vendor
that specializes in it?

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com

[Jay Guliano]

We pay a fortune to various engines for pay per click advertising. Some of
it works fairly well but many of our common terms have gotten to expensive
per click to make financial sense. That is why we are looking at web
optimization to boost our sales for free in addition to the pay per click
ads. It kills me to pay over $2 per click to eventually make a $50 sale with
a low close ratio. I have looked at Web Position Gold in the past but found
it cumbersome.

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com


"Jeff" <jsinger@i1.net> wrote in message
news:dqmch7$ah6$1@eval.shopsite.com...

Lot of vendors do Search Engine Optimization. A few of them
aren't crooks.

Best to learn the basics and do common sense things
yourself. Start by using meaningful search phrases as page names:
(www.ontimemall.com/purple_widgets.htm). Remember, search
engines can't read pictures, only text. Use lots of text. Pay attention
to your <description> and <title> tags. Avoid duplicated tags which
I understand are now penalized by Google and others.

Keyword lists are pretty worthless these days. We try to include key
phrases about three times on each relevant page. Avoid slick tricks
(you may be penalized) . Beware of charlatans who use gimmicks that
boost you quickly in the rankings and then get your site banned
3 months later... after you've paid them.

Incoming links can be useful. Link farming will get you banned.

In the end, nowadays, you're going to have to go the Pay Per Click
route for much of your traffic. I sure miss 1999!

Jeff at
Ackley Uniforms



"Jay Guliano" <jay@ontimemall.com> wrote in message
news:dqm6ap$6c4$1@eval.shopsite.com...
We are looking to either purchase a program or hire a vendor to optimize
some pages on our site to perform better on Google and yahoo searches.
Does anyone have experience with a program to automate this or a vendor
that specializes in it?

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com







"Jay Guliano" <jay@ontimemall.com> wrote in message
news:dqm6ap$6c4$1@eval.shopsite.com...
We are looking to either purchase a program or hire a vendor to optimize
some pages on our site to perform better on Google and yahoo searches.
Does anyone have experience with a program to automate this or a vendor
that specializes in it?

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com

[Jeff]

"It kills me to pay over $2 per click to eventually make a $50 sale with

a low close ratio."

------
Yep, I think big players overpay for keywords merely to "lock out"
new competitors. I've seen sites wither and die because they aren't
willing to pay an economically nonsensical PPC rate. Few sites
nowadays are created with concern for SEO.

I was looking at your page: http://ontimemall.com/carrier.html
It has a huge carrier logo. The word Carrier in <h1> text might be
better. The graphic is called Carrierlogo.gif. Calling it carrier_logo.gif
or carrier_air_logo.gif might be better.

The word "carrier" does appear a bazillion times...which may
be too much. Search engines are believed to look for
a normal "key word density." Too much use of a word looks
like SE spamming to them. (I don't know how you'd best get
around that problem)

Your page file and title is called "carrier." I'm thinking that
"carrier_air.htm" would work better. Or maybe "carrier_parts.htm"
Are you aware of this nifty tool:
http://inventory.overture.com/d/searchi ... lang=en_US

Here's an entire discussion forum devoted to DIY SEO
http://www.searchengineforums.com/

Sadly, PPC appears to be the way of the future. SEO has a place, but
with so many sites on the web, getting free top 10 positions in Google
or Overture is very rare. Rather than trying for #1 under "Carrier" or
even "Carrier Air" you might aim lower and target phrases like
"Carrier air motors."

Jeff



"Jay Guliano" <jay@ontimemall.com> wrote in message
news:dqp3gt$ng2$1@eval.shopsite.com...

We pay a fortune to various engines for pay per click advertising. Some of
it works fairly well but many of our common terms have gotten to expensive
per click to make financial sense. That is why we are looking at web
optimization to boost our sales for free in addition to the pay per click
ads. It kills me to pay over $2 per click to eventually make a $50 sale
with a low close ratio. I have looked at Web Position Gold in the past but
found it cumbersome.

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com


"Jeff" <jsinger@i1.net> wrote in message
news:dqmch7$ah6$1@eval.shopsite.com...
Lot of vendors do Search Engine Optimization. A few of them
aren't crooks.

Best to learn the basics and do common sense things
yourself. Start by using meaningful search phrases as page names:
(www.ontimemall.com/purple_widgets.htm). Remember, search
engines can't read pictures, only text. Use lots of text. Pay attention
to your <description> and <title> tags. Avoid duplicated tags which
I understand are now penalized by Google and others.

Keyword lists are pretty worthless these days. We try to include key
phrases about three times on each relevant page. Avoid slick tricks
(you may be penalized) . Beware of charlatans who use gimmicks that
boost you quickly in the rankings and then get your site banned
3 months later... after you've paid them.

Incoming links can be useful. Link farming will get you banned.

In the end, nowadays, you're going to have to go the Pay Per Click
route for much of your traffic. I sure miss 1999!

Jeff at
Ackley Uniforms



"Jay Guliano" <jay@ontimemall.com> wrote in message
news:dqm6ap$6c4$1@eval.shopsite.com...
We are looking to either purchase a program or hire a vendor to optimize
some pages on our site to perform better on Google and yahoo searches.
Does anyone have experience with a program to automate this or a vendor
that specializes in it?

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com







"Jay Guliano" <jay@ontimemall.com> wrote in message
news:dqm6ap$6c4$1@eval.shopsite.com...
We are looking to either purchase a program or hire a vendor to optimize
some pages on our site to perform better on Google and yahoo searches.
Does anyone have experience with a program to automate this or a vendor
that specializes in it?

--
Jay Guliano
jay@ontimemall.com
www.ontimemall.com