Customers Buy Without Seeing "More Information Text&quo

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Customers Buy Without Seeing "More Information Text&quo

Postby Larry Bohen » Fri Dec 28, 2001 7:24 am

We list 1000s of audiobooks at our Web store (ShopSite Pro 5.1). There
are three possible "levels" at which one can click on our Add to Cart
Button [Purchase Audio Book] link and start the shopping cart process.

The three levels are"

1. Search Results = Skipping Christmas John Grisham - Compact Discs -
List $24.95 Our Price $19.96

2. In These Pages list = Skipping Christmas Our Price $19.96 catalog
#0553712837 John Grisham - Compact Discs - List $24.95

3. More Information Text = a detailed description of the audiobook
(reader, # cassettes/compact disc or MP3 CDs, recording length...)

Some customers order at either level 1 or 2 and don't get to the More
Information Text. When the audiobook is actually delivered to them they
discover it is not what they wanted. I.E. wrong reader, unabridged vs.
dramatized... If they had gotten to the More Information Text, they
would have decided not to buy the audiobook.

I am thinking of removing the [Purchase Audio Book] link at levels 1 & 2
. I.E. Only allow ordering at the More Information Text level.

MY QUESTIONS ARE:

1. How do I remove the [Purchase Audio Book] link at levels 1 & 2?

2. Anyone else have similar situation and what have you done to minimize
customers ordering the wrong item?
Larry Bohen
 

"Custom Templater" needed

Postby Kevin Sullivan » Fri Dec 28, 2001 10:00 am

Hi Group,

I am thinking of switching from a "order anywhere" buttons built site to
custom templates but I am looking for someone to build these two templates:

1) Product Category Home page:

http://www.pearlstogo.com/rings.html

2) Product Category Detail page:

http://www.pearlstogo.com/details/d_rin ... _hand.html

If anyone knows who can do this type of work, please advise.

I know I can probably figure it out myself but unfortunately I have a
deadline and I ma behind (surprise).

Thanks for your help, Kevin
Kevin Sullivan
 

Re: Customers Buy Without Seeing "More Information Text"

Postby loren_d_c » Fri Dec 28, 2001 10:01 am

Larry,

There are two possible solutions:

1) Custom Product Template. In the custom template you would NOT show
the order button in the product description on the main pages, but you
WOULD show them on the More Info pages. And you could hard-code the text
of the buttons in the template and turn off the text in Edit Product
Layout (you'd actually want to use PowerEdit to get all the product at
once) and that would keep it from showing in the search results.
Publish.

2) Manually add the order button for each product to the More Info Text
of each product. Then turn off the text for the order buttons the same
as in solution 1. Publish.

The 2nd solution would probably be a bigger effort than the second if
you have a lot of products because each order button is specific to the
product and you either have to get them from OrderAnywhere and paste
into the More Info text or you can use the list-inums.pl script
mentioned in Knowledgebase solution S04174 (go to
http://support.shopsite.com/kbase and search for the solution number) to
get a list of the product names and their corresponding itemnum so you
can formularily (is that a word?) create the order button for each
product by changing the itemnum to the appropriate one for the product
when you put the order button text in the More Info text. This will be
easier in the next version where you will be able to use the SKU number
in the order button url instead of the itemnum. The search results will
be more configurable as well. Although I don't know if you will be able
to remove the order buttons from the search results without removing the
order button text from the product, you will at least be able to send
the shopper directly to the More Info page from the search results page
instead of sending them through the Page the product appears on.

-Loren



Larry Bohen wrote:
We list 1000s of audiobooks at our Web store (ShopSite Pro 5.1). There
are three possible "levels" at which one can click on our Add to Cart
Button [Purchase Audio Book] link and start the shopping cart process.

The three levels are"

1. Search Results = Skipping Christmas John Grisham - Compact Discs -
List $24.95 Our Price $19.96

2. In These Pages list = Skipping Christmas Our Price $19.96 catalog
#0553712837 John Grisham - Compact Discs - List $24.95

3. More Information Text = a detailed description of the audiobook
(reader, # cassettes/compact disc or MP3 CDs, recording length...)

Some customers order at either level 1 or 2 and don't get to the More
Information Text. When the audiobook is actually delivered to them they
discover it is not what they wanted. I.E. wrong reader, unabridged vs.
dramatized... If they had gotten to the More Information Text, they
would have decided not to buy the audiobook.

I am thinking of removing the [Purchase Audio Book] link at levels 1 & 2
. I.E. Only allow ordering at the More Information Text level.

MY QUESTIONS ARE:

1. How do I remove the [Purchase Audio Book] link at levels 1 & 2?

2. Anyone else have similar situation and what have you done to minimize
customers ordering the wrong item?
loren_d_c
 
Posts: 2571
Joined: Fri Aug 04, 2006 12:02 pm
Location: Anywhere

Re: Customers Buy Without Seeing "More Information Text"

Postby Switch Hits » Fri Dec 28, 2001 11:50 am

Larry,

I had the same problem. I just spent a day and added in the product
description of each item a "detail" image link to the more information
page. Using the power edit for the Product Description and file name,
I was able to paste (control V) in this HTML code <DIV
align="right"><a href="good_fish_switchplates.html"><IMG
src="media/detail.jpg" alt="Tell me more about A Few Good Fish
switchplates" width="50" height="30" border="0"></DIV
align="right"></a>.

Actually, I used the AAAAAAAA trick to make it more efficient so I
could just easily see and double click the two items that need to be
changed on each page: <DIV align="right"><a
href="AAAAAAAA_switchplates.html"><IMG src="media/detail.jpg"
alt="Tell me more about AAAAAAAAA switchplates" width="50"
height="30" border="0"></DIV align="right"></a>

You can check it out at any of my switchplate pages or
http://www.switchhits.com/lightswt.htm. It seems to be working. I
made the image link, but you're welcome to use it.

Jimmy Hilburger
www.switchhits.com

"Larry Bohen" <lbohen@audiobooksonline.com> wrote in message
news:3C2C7291.6030502@audiobooksonline.com...
We list 1000s of audiobooks at our Web store (ShopSite Pro 5.1).
There
are three possible "levels" at which one can click on our Add to
Cart
Button [Purchase Audio Book] link and start the shopping cart
process.

The three levels are"

1. Search Results = Skipping Christmas John Grisham - Compact
Discs -
List $24.95 Our Price $19.96

2. In These Pages list = Skipping Christmas Our Price $19.96 catalog
#0553712837 John Grisham - Compact Discs - List $24.95

3. More Information Text = a detailed description of the audiobook
(reader, # cassettes/compact disc or MP3 CDs, recording length...)

Some customers order at either level 1 or 2 and don't get to the
More
Information Text. When the audiobook is actually delivered to them
they
discover it is not what they wanted. I.E. wrong reader, unabridged
vs.
dramatized... If they had gotten to the More Information Text, they
would have decided not to buy the audiobook.

I am thinking of removing the [Purchase Audio Book] link at levels 1
& 2
. I.E. Only allow ordering at the More Information Text level.

MY QUESTIONS ARE:

1. How do I remove the [Purchase Audio Book] link at levels 1 & 2?

2. Anyone else have similar situation and what have you done to
minimize
customers ordering the wrong item?
Switch Hits
 


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