You can turn on enhanced reporting in google and when turned on you have access to many other reports. Specifically, we are looking into the coupon report. Currently, we are getting the message that the coupon is "not set". So this info isn't being sent from ShopSite. We have google analytics turned on in ShopSite (Merchandising > Google > Analytics, universal analytics). I'm not sure how i would go about adding the coupon information. There is info here:
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https://www.en.advertisercommunity.com/t5/Google-Analytics-Tracking-Goals/Tracking-coupon-code/td-p/833749#
which then lead me here:
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https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#measuring-actvities
But I'm still not sure how to incorporate that into ShopSite or if it means I need to do all of analytics through templates and not Merchandising > Google > Analytics.
Thanks for any help you can provide.