The blue bar does have the page name and product name in it by default, but you could also replace that with a slogan, or special such as "YOUR DIRECT SOURCE OF QUALITY PRODUCTS!" or "Free Shipping on orders over $100.00". If you want to add a slogan or special, you can go to Preferences > Layout Settings, and add one of those to the Store Text A field. You could also add <b></b> around it if you want it more bold.
However, if you would like to keep the page/product name in that field, and make it more bold, as well as remove it from the main body of the page, you can add the following lines of code to your CSS file, and regenerate your website (Utilities > Publish > Regenerate).
body #colorbar h2 {font-weight: bold;}
td#content_inner h1:first-child, td#content_inner h1:nth-child(1) {display: none;}