Make your page titles better for Search Engines

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Make your page titles better for Search Engines

Postby Nikolaus Gruchot » Sat Nov 09, 2002 9:33 am

Hi all,

just a tip, if you are looking for a way to make your shopsite pages stand
out in search engines.

If you are using shopsite pages that have your products assigned to, but
when designing the page you do not use the automatic linking of the pages
offered by shopsite because lets say you have your navigation in the common
page header for all pages, you can use the page titles to stand out in
search engine results.

So not simply name your pages by the products that are displayed there, for
ex. "Aquatoys" or "Leatherman", but rather include your company name in the
page name: "W+S Water Safety GmbH - Aquatoys" and "W+S Water Safety GmbH -
Leatherman". When your pages are indexed and then a serch engine displays
your pages, all pages that are part of your site will be recognized as
coming from the same site.

E.g.:

W+S Water Safety GmbH - Aquatoys

W+S Water Safety GmbH - Leatherman

in search results shows immediatly that the pages are coming from a company
and that the company has several pages (e.g. content) online. This will
result in a higher click rate on your pages :-)

Attn: You should not use this, when you have shopsite link your pages by
using the "The following pages have links to this page feature".

Niko
Nikolaus Gruchot
 

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