by Jim » Thu Apr 21, 2011 8:01 am
You could add a quantity box on your store pages so they could select the quantity there.
I recently place an order for a friend and myself for some roses. We ordered together because there was a significant savings in shipping having it all delivered to one place. She wanted some of the same roses as I did, so to keep our individual orders separate I ordered all of her items and then all of mine but in a single order. If the shopping cart had lumped the same products together it would have made it more difficult for us when the order arrives.
We have weekly meeting at work each Friday afternoon and I am assigned to get the treats. I go to the store to get the items and may also pick up something for home, that is the same as for work, for example milk to go along with the cookies for work and some for home too. I place the items on the checkout counter with the items for work first and then my items. That way on the receipt I can just total down to the last item for work and submit the bill on my expense report. If the checkout process combined the 2 milks into a single line item it would make getting a total for my expense report much more difficult.
So there are scenarios where the shopper may want to keep the items separate. But I can also see cases where it would be nice to have them lumped together. For example going grocery shopping, if corn is 5 cans for $2.00 and I pickup 5 cans and put them in my cart along with all the other items. When I get to the checkout everything in the cart is just randomly placed on the counter and the clerk grabs something and passes it across the scanner. If the receipt lumped the 5 cans together in a single line item it would make it easier to see if I got the $2.00 price instead of having to find 5 cans of corn on the receipt in different places and check if each had the 5@ 2.00, with a line item total of $.40.
In most cases I don't think the customer is really going to care if there are individual line item every time they added something to the cart. And if they want multiple of something they would usually change the quantity either in the cart or in the quantity box by the add to cart button.
From the merchant perspective I can see where it might be advantageous to have them lumped together to making pulling an order easier. The ability to sort the order, as displayed to the merchant in the backoffice, by name or SKU was specifically added to facilitate the the order pulling needs of the merchant.
If you would like to add an enhancement request you an do that in the Enhancement Requests forum. If there is enough interest in such a feature it will be considered for a future release. Something like this is probably not as simple as it seems because it could affect code in the the shopping cart, billing, thank you, customer registration, order importing, order display, order downloading, shopping cart database , the main ShopSite database. It would also involve modifying various screens in the backoffice for configuration options, and testing for everything that is changed to see that it works and that it doesn't break existing users. Resources are always tight when it comes to adding features so there has to significant reason for implementing the feature.