Hi Barney, Mustangfanatic.
Hey, I do all my own programming, AND I'm a merchant. I also design my products, do all the photography and almost everything else. I have only one employee. So, mustangfanatic, if you're industrious enough, yes, you can do both. I did.
http://www.RLT.com is my main web site (and only one of many).
Barney is merely promoting his product. Which is fine. But don't take his advice at face value - he's got a profit motive behind his words.
Now, I had built my own shopping cart, and it was a good one. But I'm in the process of switching to Shopsite because I wanted to add some new features and change how some others worked, and frankly I'm just burned out on programming - fifteen years in a field can do that to you. I did a lot of research, and chose Shopsite because it has all the features I wanted, AND I got a great chance to try it out before I put the money down.
So, Barney, I'm in the market for an order fulfilment system too. I want to switch from Fedex to UPS, and integrate Shopsite, but re-programming my home-grown system is not my idea of fun anymore.
$1500 *might* be a fair price, but I'd never by any software, even a $79 package, without trying it first. All I find on your web site is marketing blather about how great it is and what it can supposedly do for you, but no screen shots, no demo version, no technical details on usability, integration or customization. How can I know if it will fit into my specific business practices?
A demo version seems to be a normal part of software marketing these days. You're probably losing customers by not offering one.