Cross-selling items

[gazeborob]

How do we create cross-selling? What we are trying to do is when someone puts an item in their cart, it will show related items or have a section that says something like, " Customers who purchased this item also purchased these". Can this be done? Is there somewhere to read more about this that I can't find? Thanks for the help!

Rob

[stilfx]

Im new to SS too, but, I believe its called "Related Items" in SS. Try the cross sell theme, its in there (if not all themes) as an option on the more info (product level) page.

[ShopSite David]

Cross-sell has been added to ShopSite 9. The new Product Cross-sell feature in ShopSite Pro allows merchants to show additional products in the cart that a shopper may wish to purchase. The products displayed to the shopper will be related to the product that the shopper just added. For example, if they add a DVD to their cart, other DVDs by the same director or the CD containing the sound track can also be displayed for purchase.

In addition to the Product Cross-sell, there is a Global Cross-sell option. Here the merchant can list their "best sellers" or "today's specials" and have those products be displayed in the cart for possible purchase.

[Wezza007]

Can you please tell me when the instructions for the Cross Sell function will be added to the manual so that I can work out how to add it? At the moment I can't get it working properly.

[Jim]

The doc team is working on the 9.0 help and it should be available shortly. Here is some basic info on how to use it.

Enable it under Merchandising > Cross-Sell.
You select global cross-sell items on this screen
Per Product cross-sell items are selected on the Edit Products screen

The cross-sell product layout comes from the shopping cart template. I was going to put the code here but I think it is too much. The new Clean theme uses the Cross-sell feature so it would probably be easier to just look at that one for an example.

Make a copy of the Clean-cart.sst using the Copy ShopSite Template. There are 2 sections for defining how cross-sell items appear in the shopping cart (first screen only)
[-- DEFINE GLOBAL_CROSS_SELL --] which defines the look of the store wide cross-sell items and
[-- DEFINE CART_CROSS_SELL --] which defines the look of product specific cross-sell items

To use those defines you would do a

[-- LOOP GLOBAL_Cross_Sell --]
[-- GLOBAL_CROSS_SELL --]
[-- END_LOOP Global_Cross_Sell --]

and/or

[-- LOOP Cart_Cross_Sell --]
[-- CART_CROSS_SELL --]
[-- END_LOOP Cart_Cross_Sell --]

where you want the cross-sell items to display similar to how you would use a loop products tag on a page template.

[Jeff]

Wanted to test it but couldn't get it to work either with our modified cart template. Worked with the default template.

I'm not sure we actually want to use cross-sell. There's a school of thought that says it's best not to disturb shoppers when they're ready to buy. I usually find last-minute product suggestions to be annoying clutter when I shop online. Probably best to make sure cross-sell items really enhance products selected, such as batteries for a toy car.

Anyone have experience with cross-sell on other carts? I'm looking for ideas.

[Rodney]

Anyone have experience with cross-sell on other carts? I'm looking for ideas.

I used to use cross sell when I used miva, and it was one feature that I really missed when I switched over to shopsite.

I sell t-shirts and I also have stickers in the store. With Miva, if the shopper bought anything on the site (like a t-shirt), I could offer them a sticker right before checkout. Since the stickers were related to the product they were buying, it was a sale almost every time.

Another neat feature of Miva's cross sell was that you could offer the cross sold item at a "one time" discount that was only available during checkout. So if stickers sold for $2 normally in your store, you could offer them at $1 during checkout as a "special offer".

This seemed to work REALLY well.

Fast forward to now.

I was really excited to see the cross sell feature added to shopsite v9, and I just had my provider upgrade my cart.

The only problem is that I'm not using a default shopsite template, I'm using a custom template because I want my store to look unique.

I can't figure how to get the cross-sell working in a custom template. Jim, or any shopsite gurus, if you could post that information here, it would be extremely helpful.

[Jim]

See my post a couple above yours in this thread.

In your custom shopping cart template you need something like this for the Global Cross-sell layout (In a section by itself not within another {-- DEFINE ... --]

[-- DEFINE GLOBAL_CROSS_SELL --]
# product layout goes here.
[-- product.name --]
[-- product.price --]
etc
[--END_DEFINE GLOBAL_CROSS_SELL --]

and something like this for the product specific cross-sell items.

[-- DEFINE CART_CROSS_SELL --]
# product layout goes here.
[-- product.name --]
[-- product.price --]
etc
[-- END_DEFINE CART_CROSS_SELL --]

Then where you want the items displayed you use the code
[-- LOOP GLOBAL_Cross_Sell --]
[-- GLOBAL_CROSS_SELL --]
[-- END_LOOP Global_Cross_Sell --]

and/or

[-- LOOP Cart_Cross_Sell --]
[-- CART_CROSS_SELL --]
[-- END_LOOP Cart_Cross_Sell --] ]

Note that you will need to put table tags around the items just like you would in a page template where you have the Loop products section.

[extragear]

Understanding Cross sell implimentation

Greetings:


I have experiment in trying to get the cross sell working. We use custom template and a custom shopping cart. (This is something we purchased.) We have, three files that pertain to the shopping cart. Well, I think we have three.

They are:

sd360_cart
sd360_cart_BASE
sd360_cart_cont


Here is where I am at.

1. I've enable it in Merchandising -> cross sell for Cart Product Cross-sell (We arent interested in the global cross sell)
2. I copied the clean-cart.sst, saved a copy of it in a notepad document on my desktop. Printed it out and looked through it.
3. Made a backup copy of of our sd360_cart_cont
4. Went to clean-cart and found what appeared to be two sections of code would would need to copy, these where:

A. [-- IF Cart_Cross_Sell --]
<tr>
<td class="pcs_table"><table class="pcs_table">
<caption>[-- STORE.CartCrossSellHeader --]</caption>
<tr>
<td class="pcs_table_blank"> </td>
[-- LOOP Cart_Cross_Sell --]
<td class="pcs_table_content">[-- CART_CROSS_SELL --]</td>
[-- END_LOOP Cart_Cross_Sell --]
<td class="pcs_table_blank"> </td>
</tr>
</table></td>
</tr>
[-- END_IF --]



And

B.

#<!-- Per-Product Cross-sell in Cart -->#
[-- DEFINE CART_CROSS_SELL --]
#<!-- HTML Snippet -->#
<table class="pcs_product_table">
<tbody>
[-- IF PRODUCT.Graphic --]
[-- IF PRODUCT.DisplayName --]
<tr>
[-- IF CROSS_SELL_LINK --]
<td class="pcs_product_name"><a class="pcs_product_name" href="[-- CROSS_SELL_LINK --]">[-- PRODUCT.Name --]</a></td>
[-- ELSE --]
<td class="pcs_product_name">[-- PRODUCT.Name --]</td>
[-- END_IF --]
</tr>
[-- END_IF --]
<tr>
[-- IF CROSS_SELL_LINK --]
<td class="pcs_product_image"><a class="pcs_product_graphic" href="[-- CROSS_SELL_LINK --]"><img class="pcs_product_graphic" [-- PRODUCT.Graphic REMOVE_HTML --] alt="[-- PRODUCT.Name REMOVE_HTML --]"></a></td>
[-- ELSE --]
<td class="pcs_product_image"><img class="pcs_product_graphic" [-- PRODUCT.Graphic REMOVE_HTML --] alt="[-- PRODUCT.Name REMOVE_HTML --]"></td>
[-- END_IF --]
</tr>
[-- IF PRODUCT.DisplayPrice --]
<tr>
[-- IF PRODUCT.SaleOn --]
<td class="pcs_product_price">[-- PRODUCT.SaleAmount --]</td>
[-- ELSE --]
<td class="pcs_product_price">[-- PRODUCT.Price --]</td>
[-- END_IF --]
</tr>
[-- END_IF --]
<tr>
[-- IF AddImage? --]
<td class="pcs_product_add_to_cart"><a class="pcs_addtocart_button" href="[-- PRODUCT.AddToCartURL --]"><img class="pcs_addtocart_button" alt="Add to Cart" [-- AddImage --] border="0"></a></td>
[-- ELSE --]
<td class="pcs_product_add_to_cart"><a class="pcs_addtocart_button" href="[-- PRODUCT.AddToCartURL --]">[-- AddText --]</a></td>
[-- END_IF --]
</tr>
[-- ELSE --]
<!-- No Product Graphic -->
[-- IF PRODUCT.DisplayName --]
<tr>
[-- IF CROSS_SELL_LINK --]
<td class="pcs_product_name"><a class="pcs_product_name" href="[-- CROSS_SELL_LINK --]">[-- PRODUCT.Name --]</a></td>
[-- ELSE --]
<td class="pcs_product_name">[-- PRODUCT.Name --]</td>
[-- END_IF --]
</tr>
[-- END_IF --]
[-- IF PRODUCT.DisplayPrice --]
<tr>
[-- IF PRODUCT.SaleOn --]
<td class="pcs_product_price">[-- PRODUCT.SaleAmount --]</td>
[-- ELSE --]
<td class="pcs_product_price">[-- PRODUCT.Price --]</td>
[-- END_IF --]
</tr>
[-- END_IF --]
<tr>
[-- IF AddImage? --]
<td class="pcs_product_add_to_cart"><a class="pcs_addtocart_button" href="[-- PRODUCT.AddToCartURL --]"><img class="pcs_addtocart_button" alt="Add to Cart" [-- AddImage --] border="0"></a></td>
[-- ELSE --]
<td class="pcs_product_add_to_cart"><a class="pcs_addtocart_button" href="[-- PRODUCT.AddToCartURL --]">[-- AddText --]</a></td>
[-- END_IF --]
</tr>
[-- END_IF --]
</tbody>
</table>
[-- END_DEFINE CART_CROSS_SELL --]

5. I copied whats in A and pasted it in our sd360_cart_cont file. I pasted this above the cart section.

6. I regenerated our site and checked the cart and saw that a line now appeared about the contents of the cart stating, You may also be interested in


So far so good


7. I then copied and pasted whats in B. I pasted this right after where I pasted what was in A.

8. I regenerated and looked at the cart and there where some errors listed. (I didnt make a screenshot of it.)


I am guessing that I added B to the wrong file. Any comments on this would be appreciated.

Thanks

[Jim]

First, you don't need to publish your store for shopping cart (or search, tell-a-friend, gift certificate) template changes to display.

Now on to the template issue.
'A' needs to be put in the
[-- DEFINE SHOPPING_CART --] section of your shopping cart template

'B' needs to be put outside of any other [-- DEFINE ...] section of the shopping cart template.

A basic shopping cart template has these sections

[-- DEFINE SHOPPING_CART --]
# This defines how the shopping cart page will look
[-- END_DEFINE SHOPPING_CART --]

[-- DEFINE SHIPPING --]
# This defines how the shipping/billing page will look
[-- END_DEFINE SHIPPING --]

[-- DEFINE CONFIRMATION --]
# This defines how the optional confirmation page will look
[-- END_DEFINE CONFIRMATION --]

[-- DEFINE THANKYOU --]
# This defines how the thank you page will look
[-- END_DEFINE THANKYOU --]

[-- DEFINE THANKYOU_EMAIL --]
# This defines how the HTML customer receipt will look
[-- END_DEFINE THANKYOU_EMAIL --]

You need to add 'B' so you would now have (Between ****** added)
***********************************
[-- DEFINE CART_CROSS_SELL --]
# This defines how the shopping cart cross sell will look
[-- END_DEFINE CART_CROSS_SELL --]
***********************************
[-- DEFINE SHOPPING_CART --]
# This defines how the shopping cart page will look
[-- END_DEFINE SHOPPING_CART --]

[-- DEFINE SHIPPING --]
# This defines how the shipping/billing page will look
[-- END_DEFINE SHIPPING --]

[-- DEFINE CONFIRMATION --]
# This defines how the optional confirmation page will look
[-- END_DEFINE CONFIRMATION --]

[-- DEFINE THANKYOU --]
# This defines how the thank you page will look
[-- END_DEFINE THANKYOU --]

[-- DEFINE THANKYOU_EMAIL --]
# This defines how the HTML customer receipt will look
[-- END_DEFINE THANKYOU_EMAIL --]

Since I don't know what is in
sd360_cart
sd360_cart_BASE
sd360_cart_cont
I can't tell you which of these you would need to add it to.