ShopSite Forums

Below is a recent post on the Stone Edge User's Forum (Order Manager --
General Questions) that I think is a great idea. The poster and I are
looking for folks to share the development costs with. Not sure what the
costs would be at this point. If you haven't visited Barney's new User's
Forum, check it out. It very user friendly.

Here is the post:

Alright. I'm glad that none of my competitors use stoneedge software. Here
is why:
Over the past months I have been trying to figure out a way to turn my
customers into loyal return customers. I want to be able to build
relationships with thousands of customers and offer them targeted offers
etc. though a bulk email software. the email offers each customer received
would be based on products they purchased in the past. I had started
developing a proprietary system and ran into a few glitches... OK, a lot
of
glitches. At some point, it hit me how blind I was. The answer was sitting
right under my nose:
Email Marketing Power built right into the OM.

The program is already set up to send bulk email based on templates and
all
of the data is right there in the program. the OM would need to have a new
module built in: "email marketing module."

Here is how it would work. You would go to the email marketing area in the
maintenance menu. It would bring up a screen where you could filter past
customers based on a number of criteria including order date, order
volume,
skus purchased, shipping method, etc. Then it would return your results,
filter out the duplicate email addresses, and show you the last time they
recieved an email from you. You would be able to select a template, tweak
the template to say exactly what you want (I hope) and then send the email
to all of your customers. The email could include all kinds of information
from the order.

The prospects of something like this are just amazing. We would have the
marketing power and targeted pinpoint offers that only the Amazon.com's
can
do right now.

Barney and the crew had already thought of something like this, but had
put
it on the backburner for a little while until they could find some
merchants
to pay for development. For those of you that have a decent size customer
database, this would be an amazing tool. Basically, we could get it done
and
pay for the development ourselves. That's not going to happen any time
soon,
unfortunately. I'd like to know if any merchants are interested in
pitching
in $50-$100 to help pay the development costs. My company can't pay for it
alone, but if we could all pool our resources it would be a small
investment
for everyone and then we could all benefit from the tool.

I think it would pay for iteself in the first month...maybe even the first
day.

The URL for Stone Edge's User's Forum is
http://www.stoneedge.net/forum/default.asp.

"Larry Bohen" <lbohen@audiobooksonline.com> wrote in message
news:baaa9m$ukm$1@support.shopsite.com...
Below is a recent post on the Stone Edge User's Forum (Order Manager --
General Questions) that I think is a great idea. The poster and I are
looking for folks to share the development costs with. Not sure what the
costs would be at this point. If you haven't visited Barney's new User's
Forum, check it out. It very user friendly.

Here is the post:

Alright. I'm glad that none of my competitors use stoneedge software.
Here
is why:
Over the past months I have been trying to figure out a way to turn my
customers into loyal return customers. I want to be able to build
relationships with thousands of customers and offer them targeted offers
etc. though a bulk email software. the email offers each customer
received
would be based on products they purchased in the past. I had started
developing a proprietary system and ran into a few glitches... OK, a lot
of
glitches. At some point, it hit me how blind I was. The answer was
sitting
right under my nose:
Email Marketing Power built right into the OM.

The program is already set up to send bulk email based on templates and
all
of the data is right there in the program. the OM would need to have a
new
module built in: "email marketing module."

Here is how it would work. You would go to the email marketing area in
the
maintenance menu. It would bring up a screen where you could filter past
customers based on a number of criteria including order date, order
volume,
skus purchased, shipping method, etc. Then it would return your results,
filter out the duplicate email addresses, and show you the last time
they
recieved an email from you. You would be able to select a template,
tweak
the template to say exactly what you want (I hope) and then send the
email
to all of your customers. The email could include all kinds of
information
from the order.

The prospects of something like this are just amazing. We would have the
marketing power and targeted pinpoint offers that only the Amazon.com's
can
do right now.

Barney and the crew had already thought of something like this, but had
put
it on the backburner for a little while until they could find some
merchants
to pay for development. For those of you that have a decent size
customer
database, this would be an amazing tool. Basically, we could get it done
and
pay for the development ourselves. That's not going to happen any time
soon,
unfortunately. I'd like to know if any merchants are interested in
pitching
in $50-$100 to help pay the development costs. My company can't pay for
it
alone, but if we could all pool our resources it would be a small
investment
for everyone and then we could all benefit from the tool.

I think it would pay for iteself in the first month...maybe even the
first
day.

You should checkout BlueHornet's email marketing system.
It integrates into ShopSite with an order.api that allow buyers to signup
for your email newsletter.

It doesn't currently store or query the items purchased during checkout
but
you can setup custom surveys throughout your site to collect any sort of
data that you want. You can then query the data and sort the customers
into
groups to email the information to them.

Here is an example:
http://www.motoworldracing.com/catalog-request.html
They collect data on what specific motorcycle the customers own.
Then they query the BlueHornet database and group all the owners of
similar
interests and send them a personalized email about the type of bikes they
own etc..

The BlueHornet system specializes in OPT IN email marketing and this
system
tracks things like open rates and click thru rates etc... Also has an easy
to use WYSIWYG interface to format the HTML, AOL and TEXT versions of the
emails.

Email marketing is more complex than just sending emails to thousands of
people. They need to be formatted correctly first of all, you need a
system
to handle bounced messages, unsubscribes, invalid email addresses,
tracking,
statistics etc..

BlueHornet has this all plus many more features like refer-a-friend and
event reminder modules.

More info:
http://www.sd360.com/bluehornet-email-marketing.html
or www.Bluehornet.com

Call me for a demo.
Pricing starts at $40/mo

Brent Doud
SD360.com
619-972-7550



"Larry Bohen" <lbohen@audiobooksonline.com> wrote in message
news:baaae9$ul3$1@support.shopsite.com...
The URL for Stone Edge's User's Forum is
http://www.stoneedge.net/forum/default.asp.

"Larry Bohen" <lbohen@audiobooksonline.com> wrote in message
news:baaa9m$ukm$1@support.shopsite.com...
Below is a recent post on the Stone Edge User's Forum (Order
Manager --
General Questions) that I think is a great idea. The poster and I are
looking for folks to share the development costs with. Not sure what
the
costs would be at this point. If you haven't visited Barney's new
User's
Forum, check it out. It very user friendly.

Here is the post:

Alright. I'm glad that none of my competitors use stoneedge software.
Here
is why:
Over the past months I have been trying to figure out a way to turn my
customers into loyal return customers. I want to be able to build
relationships with thousands of customers and offer them targeted
offers
etc. though a bulk email software. the email offers each customer
received
would be based on products they purchased in the past. I had started
developing a proprietary system and ran into a few glitches... OK, a
lot
of
glitches. At some point, it hit me how blind I was. The answer was
sitting
right under my nose:
Email Marketing Power built right into the OM.

The program is already set up to send bulk email based on templates
and
all
of the data is right there in the program. the OM would need to have a
new
module built in: "email marketing module."

Here is how it would work. You would go to the email marketing area in
the
maintenance menu. It would bring up a screen where you could filter
past
customers based on a number of criteria including order date, order
volume,
skus purchased, shipping method, etc. Then it would return your
results,
filter out the duplicate email addresses, and show you the last time
they
recieved an email from you. You would be able to select a template,
tweak
the template to say exactly what you want (I hope) and then send the
email
to all of your customers. The email could include all kinds of
information
from the order.

The prospects of something like this are just amazing. We would have
the
marketing power and targeted pinpoint offers that only the
Amazon.com's
can
do right now.

Barney and the crew had already thought of something like this, but
had
put
it on the backburner for a little while until they could find some
merchants
to pay for development. For those of you that have a decent size
customer
database, this would be an amazing tool. Basically, we could get it
done
and
pay for the development ourselves. That's not going to happen any time
soon,
unfortunately. I'd like to know if any merchants are interested in
pitching
in $50-$100 to help pay the development costs. My company can't pay
for
it
alone, but if we could all pool our resources it would be a small
investment
for everyone and then we could all benefit from the tool.

I think it would pay for iteself in the first month...maybe even the
first
day.

I am only interested in an basic email followup system with our customers
and I want to be in complete control. Email marketing is such a sensitive
issue and dangerous. In my view, most of email marketing has a bad name, and
rightfully so. It's too easy to get tagged as a SPAMMER even by those who
may have opted in, and either forgot that they did or are too lazy to
opt-out so they just submit your email to a database such as Cloudmark's
SpamNet to block future emails.

"Brent Doud" <Brent@SDinet.net> wrote in message
news:bab809$19f$1@support.shopsite.com...

You should checkout BlueHornet's email marketing system.
It integrates into ShopSite with an order.api that allow buyers to signup
for your email newsletter.

It doesn't currently store or query the items purchased during checkout

but

you can setup custom surveys throughout your site to collect any sort of
data that you want. You can then query the data and sort the customers

into

groups to email the information to them.

Here is an example:
http://www.motoworldracing.com/catalog-request.html
They collect data on what specific motorcycle the customers own.
Then they query the BlueHornet database and group all the owners of

similar

interests and send them a personalized email about the type of bikes they
own etc..

The BlueHornet system specializes in OPT IN email marketing and this

system

tracks things like open rates and click thru rates etc... Also has an easy
to use WYSIWYG interface to format the HTML, AOL and TEXT versions of the
emails.

Email marketing is more complex than just sending emails to thousands of
people. They need to be formatted correctly first of all, you need a

system

to handle bounced messages, unsubscribes, invalid email addresses,

tracking,

statistics etc..

BlueHornet has this all plus many more features like refer-a-friend and
event reminder modules.

More info:
http://www.sd360.com/bluehornet-email-marketing.html
or www.Bluehornet.com

Call me for a demo.
Pricing starts at $40/mo

Brent Doud
SD360.com
619-972-7550



"Larry Bohen" <lbohen@audiobooksonline.com> wrote in message
news:baaae9$ul3$1@support.shopsite.com...

The URL for Stone Edge's User's Forum is
http://www.stoneedge.net/forum/default.asp.

"Larry Bohen" <lbohen@audiobooksonline.com> wrote in message
news:baaa9m$ukm$1@support.shopsite.com...

Below is a recent post on the Stone Edge User's Forum (Order

Manager --

General Questions) that I think is a great idea. The poster and I are
looking for folks to share the development costs with. Not sure what

the

costs would be at this point. If you haven't visited Barney's new

User's

Forum, check it out. It very user friendly.

Here is the post:

Alright. I'm glad that none of my competitors use stoneedge software.

Here

is why:
Over the past months I have been trying to figure out a way to turn my
customers into loyal return customers. I want to be able to build
relationships with thousands of customers and offer them targeted

offers

etc. though a bulk email software. the email offers each customer

received

would be based on products they purchased in the past. I had started
developing a proprietary system and ran into a few glitches... OK, a

lot

of

glitches. At some point, it hit me how blind I was. The answer was

sitting

right under my nose:
Email Marketing Power built right into the OM.

The program is already set up to send bulk email based on templates

and

all

of the data is right there in the program. the OM would need to have a

new

module built in: "email marketing module."

Here is how it would work. You would go to the email marketing area in

the

maintenance menu. It would bring up a screen where you could filter

past

customers based on a number of criteria including order date, order

volume,

skus purchased, shipping method, etc. Then it would return your

results,

filter out the duplicate email addresses, and show you the last time

they

recieved an email from you. You would be able to select a template,

tweak

the template to say exactly what you want (I hope) and then send the

email

to all of your customers. The email could include all kinds of

information

from the order.

The prospects of something like this are just amazing. We would have

the

marketing power and targeted pinpoint offers that only the

Amazon.com's

can

do right now.

Barney and the crew had already thought of something like this, but

had

put

it on the backburner for a little while until they could find some

merchants

to pay for development. For those of you that have a decent size

customer

database, this would be an amazing tool. Basically, we could get it

done

and

pay for the development ourselves. That's not going to happen any time

soon,

unfortunately. I'd like to know if any merchants are interested in

pitching

in $50-$100 to help pay the development costs. My company can't pay

for

it

alone, but if we could all pool our resources it would be a small

investment

for everyone and then we could all benefit from the tool.

I think it would pay for iteself in the first month...maybe even the

first

day.