Customers Buy Without Seeing "More Information Text&quo
Posted: Fri Dec 28, 2001 7:24 am
We list 1000s of audiobooks at our Web store (ShopSite Pro 5.1). There
are three possible "levels" at which one can click on our Add to Cart
Button [Purchase Audio Book] link and start the shopping cart process.
The three levels are"
1. Search Results = Skipping Christmas John Grisham - Compact Discs -
List $24.95 Our Price $19.96
2. In These Pages list = Skipping Christmas Our Price $19.96 catalog
#0553712837 John Grisham - Compact Discs - List $24.95
3. More Information Text = a detailed description of the audiobook
(reader, # cassettes/compact disc or MP3 CDs, recording length...)
Some customers order at either level 1 or 2 and don't get to the More
Information Text. When the audiobook is actually delivered to them they
discover it is not what they wanted. I.E. wrong reader, unabridged vs.
dramatized... If they had gotten to the More Information Text, they
would have decided not to buy the audiobook.
I am thinking of removing the [Purchase Audio Book] link at levels 1 & 2
. I.E. Only allow ordering at the More Information Text level.
MY QUESTIONS ARE:
1. How do I remove the [Purchase Audio Book] link at levels 1 & 2?
2. Anyone else have similar situation and what have you done to minimize
customers ordering the wrong item?
are three possible "levels" at which one can click on our Add to Cart
Button [Purchase Audio Book] link and start the shopping cart process.
The three levels are"
1. Search Results = Skipping Christmas John Grisham - Compact Discs -
List $24.95 Our Price $19.96
2. In These Pages list = Skipping Christmas Our Price $19.96 catalog
#0553712837 John Grisham - Compact Discs - List $24.95
3. More Information Text = a detailed description of the audiobook
(reader, # cassettes/compact disc or MP3 CDs, recording length...)
Some customers order at either level 1 or 2 and don't get to the More
Information Text. When the audiobook is actually delivered to them they
discover it is not what they wanted. I.E. wrong reader, unabridged vs.
dramatized... If they had gotten to the More Information Text, they
would have decided not to buy the audiobook.
I am thinking of removing the [Purchase Audio Book] link at levels 1 & 2
. I.E. Only allow ordering at the More Information Text level.
MY QUESTIONS ARE:
1. How do I remove the [Purchase Audio Book] link at levels 1 & 2?
2. Anyone else have similar situation and what have you done to minimize
customers ordering the wrong item?