Customer Registration - helps or hurts ? Feedback

[Phil Spinelli]

Just wondering if anyone has tested customer Registration feature to see
if it helped your conversion rate (make more sales) or hurt sales since
it is a few extra things the customers has to do and remember.

thanks,
Phil

[Larry Bohen]

We have not implemented Customer Registration yet and would be very
interested in the thoughts and experiences of those that have.

Thank you

--
Larry Bohen
www.audiobooksonline.com
"Phil Spinelli" <phil@FlexYourMuscles.com> wrote in message
news:40CF3E94.9CF27200@FlexYourMuscles.com...

Just wondering if anyone has tested customer Registration feature to see
if it helped your conversion rate (make more sales) or hurt sales since
it is a few extra things the customers has to do and remember.

thanks,
Phil

[Dan Opperman]

I found what I believe to be a serious drawback
The current implementation only saves the billing address if the customer
asks to "Save my Billing Information" and then only if he's paying by Credit
Card or COD.

So if you use generic payment options PO Number or such and the customer
selects "Save My Billing Information" the bill to address doesn't get saved
and the "cookie" gets overridden - From then on whenever the customer logs
in and places an order he has to type in his billing address (even if it's
the same as his ShipTo).

I submitted the following enhancement request to ShopSite

"The implementation would be much better if it always saved the Billing Name
& Address plus the shipping address (including the value of the "Use Billing
Address" radio button). Then if they elect to save their preferred payment
method, save it regardless of which one they choose (PayPal, PO Number,
Credit Card, Generic method, etc.)"

--
Daniel W Opperman
Mad Phat Enterprises, Inc.
allclassicmovies.com - Everything For The Movie Lover
oppymusic.com - Chris Opperman, Present Day Composer
petbones.com - Wholesale Rawhide Bones
dvgems.com - In Pursuit of Precious Stones

[Chris]

We second the request to have billing ADDRESS saved separately from credit card
info (especially since many people are nervous and prefer not to store the CC
info itself).

Chris

mlcswoodworking.com

Dan Opperman wrote:

I found what I believe to be a serious drawback
The current implementation only saves the billing address if the customer
asks to "Save my Billing Information" and then only if he's paying by Credit
Card or COD.

So if you use generic payment options PO Number or such and the customer
selects "Save My Billing Information" the bill to address doesn't get saved
and the "cookie" gets overridden - From then on whenever the customer logs
in and places an order he has to type in his billing address (even if it's
the same as his ShipTo).

I submitted the following enhancement request to ShopSite

"The implementation would be much better if it always saved the Billing Name
& Address plus the shipping address (including the value of the "Use Billing
Address" radio button). Then if they elect to save their preferred payment
method, save it regardless of which one they choose (PayPal, PO Number,
Credit Card, Generic method, etc.)"

--
Daniel W Opperman
Mad Phat Enterprises, Inc.
allclassicmovies.com - Everything For The Movie Lover
oppymusic.com - Chris Opperman, Present Day Composer
petbones.com - Wholesale Rawhide Bones
dvgems.com - In Pursuit of Precious Stones

[Guest]

is customer registration mandatory? or can it be optional?

[Rob]

is customer registration mandatory? or can it be optional?

It can be optional.

Rob