So its both, a regular html image link to a page with products that each have a more info page..
Ok,
1. You will need to create your 33 pages, using your PAGE TEMPLATE. Make sure you give them a unique name, "NFL-Patriots.html" etc...
2. Create and enter each product as you would normally would in the back office, using you PRODUCT TEMPLATE ... but now adding the additional information in the More information section of the products. Ie. create more information page, more information graphic, more information text etc and publish.
3. Assign all your "patriots" and other teams items products to their correct team page.
once all items are inputed and assigned to their correct pages, youll need to make some kind of table with 33+ table cells each with a small graphic of each team and apply all the "<a href" information i gave you in the Pms to each image linking to each team page with the unique name.
Try reading up a little on how the more information pages work, the shopsite help is full of useful information to help you with your site
Good Luck
Brit