Customer Registration

[lbohen]

We haven't implemented ShopSite Pro's customer registration feature yet.

I am curious about its benefits and would like to hear from those who have implemented it.

Thank you

[Jeff]

Great topic.

When I shop online, the word "registration" is a huge turn off thanks to all those early sites (OSCommerce especially) that mandated a long registration process. There were even a few sites that required registration prior to entering the "store." Wow!

We recently added OPTIONAL registration because a few shoppers demanded it. We deal with repeat business customers who benefit from it.

We lean over backwards to tell shoppers that registration is purely voluntary.

I think it's possible that any mention of registration REDUCES sales. Registration probably increases repeat commercial business while decreasing one-shot impulse purchases. Therefore whether to even mention it should depend on what you're selling.