by juliaritz » Wed Apr 21, 2010 7:20 am
I recently had an opportunity to spend time with Andy Edmonds, who is a conversion/GA expert, has worked fro Microsoft and now for Ebay. In reviewing my site for conversion opps, he said the drop down for the credit cards on the shopping cart is something that needs to be removed. he said this does affect conversion - the checkout needs to be made as simple as possible for the client. My developer thought he had a work around on this by adding the paypal button along with the checkout button, but the drop down still appears. He has spoke with Shopsite and was told as long as we offer paypal, this drop down will stay. What can we do to get this fixed? This to me seems like a small fix (though honestly I do not know what is involved) - but Andy is an expert and I trust he has done a lot of testing over the years - and I think we need to take his advice. Any thoughts or help is much appreciated!
Julia Ritzenthaler